Digital Marketing Case Study
Client: Dr. S. M. G. Kibria
Website: https://smgkibria.com
Duration: 2 Years
Focus Areas: SEO, Social Media Marketing, Content Optimisation, Technical SEO
Organic Traffic Growth: 150%+
Google First Page Rankings: 10+ Keywords
Result: Real Visibility, Real Engagement, Real Patient Leads
About the Client
Dr. S. M. G. Kibria is a British-trained Consultant General, Vascular, and Laparoscopic Surgeon with over 38 years of experience. His mission is to provide advanced, ethical, and personalized care across Bangladesh. His official platform, smgkibria.com, serves as an online extension of his legacy—connecting with patients seeking expert surgical treatment. Despite his strong credentials, his website lacked the digital momentum to reach wider audiences.
The Problems
- Untapped Digital Potential
The website had great content and credibility, but wasn’t fully optimised to reach its ideal audience online. - Lack of Search Engine Visibility
Despite valuable services, the site wasn’t appearing in search results for relevant medical keywords. - Unstructured On-Page Elements
Key SEO elements like meta tags, headings, and internal links needed refinement for better indexing. - Limited Local Reach
There was an opportunity to connect with more local patients through Google Maps and local search enhancements. - Inactive Social Presence
The brand lacked consistent engagement across social media platforms, missing chances for patient connection.
What We Did (Step-by-Step Breakdown)
1. Business & Digital Audit
- Deep-dived into Dr. Kibria’s goals, patient demographics, and competitive landscape.
- Assessed digital gaps and underutilised opportunities.
2. Technical SEO & Optimisation
- Fixed broken links, crawl errors, metadata issues, and indexing problems.
- Added schema markup for better search visibility.
3. Keyword Strategy
- Researched high-intent, niche-relevant, and locally searched keywords.
4. On-Page & Content SEO
- Optimised page titles, meta descriptions, headings, internal links, and image alt texts.
- Refined service descriptions and added medically accurate, SEO-optimized content.
5. Off-Page SEO & Backlinking
- Built high-quality backlinks from medical blogs, health forums, and regional directories.
- Submitted business listings across Google, Bing, and medical directories.
6. Social Media Marketing
- Created optimised Facebook and LinkedIn profiles with clear CTAS and branding.
- Developed a content calendar with a mix of:
- Educational surgery tips
- Patient testimonials
- Video snippets and reels
- Local awareness posts
- Engaged with health groups and collaborated with local pages for organic reach.
7. Monitoring & Reporting
- Used Google Analytics, Search Console, and third-party SEO tools to track:
- Keyword ranking improvements
- Traffic source performance
- User engagement patterns
- Monthly reporting helped fine-tune content and technical adjustments.
Challenges We Faced
- Highly Competitive Medical Niche: Standing out in the medical field required authoritative content and adherence to Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines.
- Building Trust Online: Establishing credibility for a medical professional online necessitated patient testimonials, detailed service descriptions, and transparent communication.
- Technical Constraints: Addressing backend issues without disrupting the site’s functionality was crucial.
Our full-cycle Digital Ecosystem
We didn’t just ‘do SEO.’ We built a full-cycle digital ecosystem, integrating:
- SEO: Technical + On-Page + Off-Page
- Content Marketing: Informative, SEO-rich, trust-building medical content
- Social Media Marketing: Branding, community building, creator collaborations
- Local Optimisation: Google Business Profile & location-based keyword targeting
- Analytics: Regular audits and iterative improvements based on data
Services Used
- Search Engine Optimisation (SEO)
From fixing backend issues to building backlinks, we positioned Dr. Kibria’s website to rank for surgical service keywords. - Social Media Marketing (SMM)
Profile optimisation, content strategy, and public group engagements enhanced visibility and interactions. - Content Writing
Crafted patient-centric content tailored to search queries, driving engagement and trust. - Graphic Design & Video Editing
Created branded visuals, short videos, and reels to present Dr. Kibria’s practice professionally across platforms.
Results: Real Growth, Not Just Promises
In just two years, Dr. S. M. G. Kibria’s website experienced over 150% growth in organic traffic, securing first-page rankings for 10+ high-value medical keywords. The bounce rate dropped from 85% to 48%, with average session durations exceeding 2 minutes, indicating stronger engagement. Most notably, the practice achieved the #1 position on Google Maps for local searches, significantly increasing visibility among nearby patients. This digital transformation resulted in a steady flow of qualified patient inquiries, proving how strategic digital marketing delivers measurable, real-world impact.
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