With our Content Clients ranked on the Top of Search
- Project Duration: 6 months
- Website: DrTajdit.com
- Total Content Pieces: 12
- Google 1st Page Rank: 2 content pieces
Client Overview
Dr. S. M. Tajdit Rahman (Tanim) is a prominent thoracic surgeon based in Dhaka, Bangladesh. His website, DrTajdit.com, aims to serve as a comprehensive resource for patients seeking expertise in thoracic surgery. While the site provided valuable information about Dr. Tajdit’s services, it lacked optimized, SEO-friendly content that could improve its visibility and engagement with the target audience. The goal was to create high-quality, search-optimized content that could rank well and drive organic traffic, ultimately attracting more patient inquiries and increasing conversions.
Problems
- Fresh Launch, No Content:
As a newly launched site, DrTajdit.com required complete content development to establish its digital presence. - No SEO Framework Yet:
The site started without keyword-focused content or on-page SEO, offering an opportunity to build strong foundations from scratch. - Untapped Audience Engagement:
There was room to create informative, patient-centered content that could drive interaction and build trust. - Initial Lack of Search Visibility:
With no content yet published, the site had not started appearing in search results, presenting a clean slate for growth. - No Social Content Prepared:
The absence of shareable content opened the door to crafting strategic posts for meaningful social engagement.
What we do
1. Understanding Client Goals & Audience:
We began by understanding Dr. Tajdit’s core objectives: increasing patient leads, building authority in the healthcare niche, and improving search engine visibility. A detailed analysis of his target audience helped us tailor the content accordingly.
2. Competitor Content Strategy Analysis:
We examined content from competitors in the healthcare and medical services space, noting areas where DrTajdit.com could differentiate itself and offer unique value.
3. Keyword & Topic Research:
Focused on conducting in-depth keyword research to identify high-value, low-competition keywords relevant to thoracic surgery, patient care, and local medical services in Dhaka.
4. Content Creation:
We crafted engaging and SEO-friendly content that spoke directly to the needs of potential patients. This included a blend of web content, blog posts, social media content, and more. Key areas of focus included:
- SEO Optimized Web Content: Comprehensive service pages detailing Dr. Tajdit’s expertise, surgeries, and services.
- SEO Blog Posts: Articles addressing common patient concerns and relevant medical topics, optimized with targeted keywords.
- Social Media Content: Engaging posts crafted to inform, entertain, and educate Dr. Tajdit’s audience while driving interactions and shares.
5. On-Page Optimization:
We optimized headings, meta tags, image alt texts, and internal links across the site to ensure content was fully optimized for search engines.
6. Content Structure & Writing:
We focused on crafting clear, informative, and engaging content with persuasive calls-to-action (CTAs) that encourage patient inquiries.
Challenges We Faced
- Healthcare Industry Sensitivity:
Creating medically accurate and E-E-A-T (Expertise, Authoritativeness, and Trustworthiness)-compliant content was essential in the healthcare sector. All content had to be fact-checked and trustworthy to meet Google’s guidelines. - Initial Lack of Backlinks:
As a new site, DrTajdit.com had limited external links, which initially hindered its ability to gain domain authority and rank higher in search results. - High Competition in Medical SEO:
Ranking for healthcare-related terms is highly competitive, especially in a metropolitan area like Dhaka. We needed to carefully craft content that not only performed well in search but also resonated with patients’ concerns.
The Result
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